Social change exam questions January 2012: How has social influence research helped our understanding of social change? Social Change Exemplar answer Social change occurs when an individual or a small group (i.e.
Social change scenarios A02 – Analysis of unfamiliar situation and application of the psychology of social change If you are given a scenario in the question, you must relate your answer to the scenario and use information from it to get the full 4 or 6 marks!!! What to include… There are several reasons why people obey: Presence of a legitimate authority. It is Ani’s first day in a new job and he spends a lot of time watching to see what his colleagues are doing, so that he will fit in with them and be. Conformity is a type of social influence involving a change in belief in order to fit in with a group (Also known as majority influence). 1 Chapter 7 Chapter 7 Social Influence Taylor, Copyright 2006, Prentice Hall ? Conformity ? Compliance ? Obedience to Authority. When the Appalachian Community Fund was began, its founders were individuals who had bonds and histories with struggles of the region and who lived and worked in the region — farmers, teachers, miners, housewives, organizers, preachers, educators, grassroots leaders.
Self-determination and support of local leadership development, communityidentified solutions, and empowerment and Understanding and trying to act on the causes of problems and oppressions while addressing the immediate needs identified by the local community organizations. Social change strategies depend on people’s self-determination and empowerment, local and grassroots leadership development and support, and a common understanding of the causes of the problems. Networking, collaborating, and cooperating with other change agents working toward similar goals. Educational opportunity and equity increased funding for schools, higher education opportunities, and racial diversity among teachers and administrators. Environmental action opposing unregulated practices of Mountain Top Removal, a process of blasting the tops off of mountains to get to the coal seam which destroys forests and mountains, creates dangerous rock slides and waste piles, and pollutes and dams up streams and creeks. Cultural and artistic participation for social change writing and performing historical and political drama and music, preserving and affirming traditional arts and crafts, multi-cultural sharing and work among Central Appalachia’s diverse populations including untold stories of struggle in African -American and other underserved communities. Community based economic development and opportunity building markets and skills in rural communities through local solutions, local products, community kitchens, and improved economic development policies and practices. Women and girls issues support and healing for survivors of domestic violence, overcoming isolation, gender barriers, and access to continuing education.
Community media community-owned and staffed radio stations, newspapers, film and video by and for communities, increased policy work to address media control.
Youth outreach – programs designed by youth for youth to increase their skills and to address the needs of youth in academics and public and community services. Health care and child care making child care and health care affordable and accessible for everyone. Non-violent communities – organizing to end police brutality, increase democratic participation, institute policies and practices against hate crimes and homophobia. Civil liberties and human rights organizing to ensure civil liberties and human rights are upheld for all people, including those of immigrant residents and migrant communities. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This is where an individual will behave like the majority without accepting its point of view. This is where an individual uses others as a source of information because they want to be correct and they see others as experts.


This is where you are told to do something small and gradually the orders become more extreme but by then you can’t say no. Social influence Conformity (majority influence) and explanations of why people conform, including informational.
Syllabus Conformity (majority influence(or group pressure)) and explanations of why people conform, including informational.
CourtAt start of trial Minimum number Majorities allowed Crown Court12911-1, 10-2, 10-1, 9-1 High Court12911-1, 10-2, 10-1, 9-1 County. Conformity – Definitions and Types Conformity can occur due to two types of influence, MAJORITY INFLUENCE and also. Syllabus Explanations of independent behaviour, including locus of control, how people resist pressures to conform. The branch of psychology that studies how people think, feel, and behave in social situations.
ACF was envisioned to be a source of money specifically targeted to the central Appalachian region because of its severe isolation and economic depression. ACF continues to be guided by people grounded in the communities and work of the region who developed this working definition of social change. This provides support for normative social influence as the real participants may have just agreed with the majority to ‘fit-in’ and be accepted by the group. Social change as a process, a goal, and a guiding principle is the foundation for ACF’s purpose and work. A02 Supporting research for informational social influence comes from Wittenbrink and Henly (1996). This could also provide support for informational social influence as the real participants may have used the majority as a source of information as they wanted to be correct. This is where people shift between the agentic state (not in control, executing another’s wishes) and the autonomous state (you are in control). The campaign was aimed at 12-17 year olds who were shown information on normative smoking behaviour in their age group. Participants who were exposed to negative comparison information about African Americans (which they were led to believe was the view of the majority) later reported more negative beliefs about a black target individual. No doubt change identifies a wide canvas or contour for development, progress transformation, growth, mobilisation and soon. Only 10% of non-smokers subsequently took up smoking following exposure to a message that most children in their age group did not smoke (i.e.
The participants had used the majority as a source of information and consequently this lead to a change in their beliefs and behaviour. This is where experience has taught us that authority figures are trustworthy and therefore obedience is expected and appropriate.
Moscovici et al, 1969) has shown how powerful a minority can be as long as certain conditions are met (e.g. Research into minority influence has shown how powerful a minority can be as long as certain conditions are met (e.g.
In the example of recycling, while the idea started with the minority of individuals, it is now a common behaviour (of the majority).
Research to support comes from Moscovici et al (1969) and Wood et al (1994) who found that consistent minorities were particularly influential in bringing about social change.


The minority drew the attention of the majority to the issue and were consistent in their arguments over a long period of time. The conflict perspective can best be understood in terms of tension and conflict between groups and individuals and here change is viewed as an intrinsic process in society. Therefore if the minority are consistent in their views, then over time the minority become the majority and social change occurs. Many schools are now actively teaching the importance of recycling and local authorities are introducing new schemes to encourage recycling. The majority of homes in this country have some form of recycling facility provided by their local authority.
Thus conflict acts as a creative force that stimulates change in society, constructive or destructive. Therefore what was originally a minority belief, the importance of recycling, gradually became the majority behaviour and was accepted as the social norm.
While Karl Marx has identified class and class conflict based on unequal distribution of material resources, Daharendorf has identified the same in terms of unequal distribution of authority. According to Daharendorf, all groups in society are divided into those who have authority and those who do not and conflict arises because of unequal distribution of authority in society’. To structural-functional theorists, society consists of interrelated parts that work together for the purpose of maintaining internal balance.
It perceives roles as locating individuals in social positions, and providing them with articulated sets of expectations specifying the rights and duties of occupants. This perspective is oriented towards order and stability and preservation of the status quo.
Durkheim has observed change in terms of change in the nature of division of labour in society. He believed that the change in labour from traditional society to modern society was the cause for social change.According to Talcott Parsons, society is a system surrounded by three other systems — personality, the organism and culture. There is social equilibrium when the boundaries of the three systems are maintained and social change results from boundary breaking. Ogburn’s theory reasons that societies operate as homogeneous mechanisms and that changes that upset the equilibrium in one part tends to produce compensating changes to restore that equilibrium. These theories posit that activities of people constitute the essence of change in society and modifications in the behaviour can facilitate change and play an essential role in social development. Max Weber thought that modernity was replacing traditional views with a rational way of thinking. In pre-industrial societies traditional views obstructed change, things were the way they were because that is what everyone believed and no one questioned it.In modern societies, things were questioned and answers were calculated. David McClelland focused his study on what he called need for achievement, symbolised by V achievement.
Consequently, there is certain behaviour characteristics exhibited by people with this V factor, such as individualism, energetic innovative activity, drive for success and so on. Our mission is to provide an online platform to help students to discuss anything and everything about sociology.



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